British Army - Autobahn - (2008) :70 (UK)


British Army - Autobahn - (2008) :70 (UK)

Due to the increased risks that British Troops take whilst on operations, they find it difficult adjusting to the risk thresholds of normal civilian life, particularly when on the road where they drive faster and more recklessly. In fact they are twice as likely to die on the road as civilians. Consequently, the British Army commissioned the following campaign in an effort to alter the behaviour of British troops when they return home from active service.

agency:Golley Slater
Creative: Paul Williams, David Abbott and Phil Hickes
Director: Seb Edwards



Also well worth a watch

Yep. I can't really decide which one of the two I prefer - but the backwards storytelling twist here is rather good.

I prefer this one. The backward story is a fresh idea.

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