This was submitted by a viral seeding company, who claimed it was shot in one take, yet I see there's edits. They enthusiastically asked me to "support the campaign by featuring it on Adland", but failed to respond when I asked about how this was technically done, which is what we would care about in regards to writing about advertising here. Message-wise I feel it's kicking in an open door. I am still curious if the typography is added in post or part of the cut out illustrations created by Samuel St Leger, as the question was never answered. Actress Gemma Chan is the voiceover for this. I can't help but notice that the team who created this are men, apart from project manager Ms Cross and the voice over, Ms Chan. "The fight for equality has been long..." indeed.

Advertising Agency: Don't Panic, London, UK Creative Director: Richard Beer Creative: George McCallum Project Manager: Chloe Cross Production company: The Mono Grande Illustrator: Samuel St Leger Voiceover: Gemma Chan