Nice idea from Brazil. Set up an empty shop in a mall, encouraging people to donate their clothes, to fill the shop up. The agency Loducca, even made the store concept open source so anyone could use it if they wished.

Agency: Loducca
Advertiser: BRMalls – Shopping VillaLobos
Title: A Loja Vazia / The Empty Shop
Creative Team: Alexandre Amaral, Fábio Saboya, Marcelo Rosa, Raphael Franzini, Weber Luiz de Andrade
Designers: Eduardo Tallia, Gustavo de Lacerda
Creative Directors: Guga Ketzer, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Accounts: Fernão Cosi, Fabiane Veiga, Tatiana Moliterno, Renato Nose, Isabella Motta, Gabriela Ruffo
Media: Daniel Chalfon, Rodrigo Tamer, Leandro Otsuka, Natália Oliveira, Thiago Ribeiro, José Carlos de Melo
Planners: Ken Fujioka, Daniel de Tomazo, André Troster
Executive Producers: Ana Luisa André, Sid Fernandes
RTV: Ana Luisa André, Indaiara Pelizario
Production & Post Production Co: O2 Filmes
Director: Quico Meirelles
Photography Director: Cauê Laratta
Editor: Saulo Simão
Audio Production Co: Tentáculo
Client: Marcus Vinicius Borja, Roberta Naveiro Garcia, Marcela Massetto Castellano, Caroline Cuschnir, Daniela Meirelles Pimenta

Commercials: 
Country: 

Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.