The NHL Stanley Cup Playoffs are kicking off. And what better way to do so than to get The yellow King himself, Glenn Fleshler, to read the first two stanzas of Rudyard Kipling's poem "The Law for the Wolves."
It's a good spot. but I'm a bit tired of copywriters finding literature to do their bidding for them. No matter how well written and appropriate it may be, I think its a sign of laziness. And somewhere in London, Kipling is rolling over in his grave.