The NHL Stanley Cup Playoffs are kicking off. And what better way to do so than to get The yellow King himself, Glenn Fleshler, to read the first two stanzas of Rudyard Kipling's poem "The Law for the Wolves."

It's a good spot. but I'm a bit tired of copywriters finding literature to do their bidding for them. No matter how well written and appropriate it may be, I think its a sign of laziness. And somewhere in London, Kipling is rolling over in his grave.

Agency: Arnold Worldwide, Boston Client: Boston Bruins Executive Creative Director: Wade Devers / Pete Johnson Creative Director: Travis Robertson / Greg Almeida Art Director: Travis Robertson Copywriter Greg Almeida Poem By: Rudyard Kipling Producer: William Near / Rebecca Teitelbaum Editor: Charlie Johnston / Lost Planet Color: Tom Poole / Company3 Music: Hifi Mix: Brian Beatrice / AudioEngine VO: Glen Fleshler

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.