A remote phone booth is the hero of this ad. It's surrounded by sheep. It's the place the kid bokes to to make a call. It's the way people who live in remote areas can reach the rest of the world. British Telecom is the power behind that button.

British Telecom
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.