Bud light envisions the world as seen by a guy who has three arms.

Anheuser Busch / Bud Light: "Arms" Ad Agency: Fusion Idea Lab, Chicago Art Director: Mike Oberman Copywriter: Matt Brennock Producer: Katie Green Director: Brian Aldrich Production Company for Spot: Coppos Films - Los Angeles, CA Audio Post Company: Eleven Mixer: John Bolen Editing Company: the Whitehouse Editor: Livio Sanchez Visual Effects Company: Ring of Fire Advanced Media Inferno Artist: John Ciampa ,Todd Hemsley , Sean McLean, Danny Yoon Online Editor: John Ciampa Producer: Casey Conroy Executive Producer: John Myers Creative Director: Jerry Spivack

about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

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