Bud Light - "Cut the cheese" - (2008) :60 (USA)

Submitted by Dabitch on 19. February 2008 - 21:24


Ad agency: DDB Worldwide Chicago

Slated for superbowl stardom, this ad was kept in reserve as an easter egg "secret spot" to view online after the game.

Group Creative Director - Mark Gross
Creative Directors/writers - Chuck Rachford/Chris Roe
Producer - Will St. Clair
Director - Erich Joiner
Editor - Carlos Lowenstein - The Whitehouse.

Bookmark/Search this post with:
  • Delicious
  • Digg
  • StumbleUpon
  • Propeller
  • Reddit
  • Magnoliacom
  • Newsvine
  • Furl
  • Facebook
  • Technorati
  • Icerocket

This is so lame I cannot believe it.

Bud Light spots continue to suck in '08.

Plywood's picture
Submitted by Plywood on 20. February 2008 - 4:17.

I had a feeling an ad called "cut the cheese" would.....whoa, this thing required two writers?!

Wendall's picture
Submitted by Wendall on 20. February 2008 - 4:58.

And, hence the reason why it wasn't aired during the Super Bowl.

caffeinegoddess's picture
Submitted by caffeinegoddess on 20. February 2008 - 14:00.

You're a tough crowd. The deadpan acting scores high for me, even if I didn't find the script too amusing, it's well done.

Dabitch's picture
Submitted by Dabitch on 20. February 2008 - 14:05.

I don't know. It may have worked better if they'd worked more puns into it. After about ten seconds I was thinking "okay, cut the cheese equals farting. Ha ha. Move on".

Wendall's picture
Submitted by Wendall on 20. February 2008 - 22:42.

yep, totally agree on that. more pinching loafs, dropping kids at the pool, I mean jesus there's millions of funny euphemisms out there. You could probably make a full length feature that could kill Beavis and Butthead if you collected them all in one script.

Dabitch's picture
Submitted by Dabitch on 20. February 2008 - 23:15.