Bud Light has drinkability? Somebody was asleep during differentiation/USP class.
Good job highlighting a characteristic that Bud Light shares with almost every liquid substance on the planet.
(And no doubt a number of you smartarses are going to be filing false advertising charges on them.)
Agency: Euro RSCG

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Comments (6)

  • Dabitch's picture
    Dabitch

    Honestly does anyone ever say "Fills me up"? Rather than "Gets me drunk?"

    Oct 06, 2008
  • Dabitch's picture
    Dabitch

    Next USP Bud should dust off : "It's cold"

    Oct 06, 2008
  • Dabitch's picture
    Dabitch

    That's right, I forgot. Next USP then: "comes in bottles"

    Oct 06, 2008

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.