So here's the premise: Ian gets date-napped by a pretty girl, Kelly, who presents him with the idea "Are you willing to take this Bud Light and be up with whatever?" Whatever? Yes, as in anything can happen, which happens as soon as Ian says "Yes" and the pretty brunette drags him to a waiting hummer limo full of party-girls and master DJ Reggie. You are about to have the night of your life, Ian. But seriously, people, an attractive girl hands you a free beer and asks if you're up for whatever? Who would say no? Teetotalists, a shrinking number of married men, micro-brew-hipsters and no, nobody would say no to a free beer, get out of here. Leave the beer, please.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.