Bud Light has gone old, old, old, old school with their first-ever commercial for Major League Lacrosse (America«s oldest known game and one of the more interesting, IMHO - ya gotta love a sport where one of the positions is called Attackman). As for the commercial, let«s just say that Indiana Jones would be proud.

With Anheuser Busch«s sponsorship, now mebbe we'll eventually see more than six teams in the US (all on the east coast, by the way) And contrary to all those fratty t-shirts I saw during the college days, it«s not coed, and not naked. Damn. Superadgrunts, continue to watch...


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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

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