With lines like: "Would the owner of a white station wagon please go f**k yourself?" and "Can I borrow your pen?" "Can I borrow your f**king pen?" 'swear jar' was rejected by CBS from the 2007 super bowl based on script alone, but as Budweiser made a Bud.tv website, the ad took on a life of its own on the web.

Ad agency: DDB Chicago Executive creative director Paul Tilley Group creative director Mark Gross Creative directors Chuck Rachford and Chris Roe, Copywriter Jason Karley Art director Galen Graham Agency producers Will St. Clair and Maureen Lynch Production: Hungry Man, Santa Monica Director: David Shane Editing: Whitehouse Post Editor Matthew Wood Producer Kristin Branstetter
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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