Spuds arrives at the party in a limo. That's Robin Leach doing the voice-over explaining that Spuds MacKenzie is a real party animal. Trivia, the dog is a female terrier named Honey Tree Evil Eye, but rumor has it that she is indeed a party animal.
Client: Anheuser-Busch
Brand: Bud Light
Ad agency: DDB Needham, Chicago
Voiceover: Robin Leach
PR Agency: Fleishman Hillard
Principal talent: Lela Rochon
Terrier dog star: Honey Tree Evil Eye (“Evie” for short).
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This ad is beyond a doubt responsible for my homosexuality.
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PermalinkAnd my aversion to Bud Light.
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PermalinkLOL
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