Captain Risky is showing us around his neighbourhood. As he speeds down the street he muses on Budget Direct’s 94% customer recommendation rating, remarking that he’ll “never know that feeling” because the company won’t insure him. Once we see his house, complete with helicopter landing painted on the slanted roof and a ramp to send him rocketing into the second story garage, we know why.

The director of marketing & digital for Budget Direct, Jonathan Kerr, says that “Captain Risky is starting to feel a little left out knowing that Budget Direct definitely won’t insure him.”

Ad agency: 303 Mullen Lowe

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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