Budget Direct’s “Get More” campaign launched this commercial last night, which shows Captain Risky giving an unconventional tour of his house, using his motorbike. How delightfully silly!
Captain Risky jumps across tabletops, couches and rides up carpeted stairs, and straight out the roof as he misjudged his speed. Demonstrating yet again why Budget Direct will never insure him – in stark contrast to Budget Direct customers. Captain Risky is too risky, see.
Jonathan Kerr, Director, Marketing & Digital at Budget Direct explains, “When accidents happen, Budget Direct customers can rely on our highly rated home insurance claims service. The ad brings that to life as we compare the calm of the Budget Direct customer with the chaos of Captain Risky’s behaviour. Once again we are showing why we’ll never insure Captain Risky and how that helps us make sure our customers ‘get more with Budget Direct’.”
Richard Morgan, Executive Creative Director at 303 MullenLowe, says: “For most Australians, their home is their castle. To Captain Risky, home is a high-octane playground. Giving people a peek into Risky’s home life seemed like a fun way of contrasting him to Budget Direct’s actual customers, who are the heroes of this campaign.”