A horse is born. And it then becomes a foal. And then it learns and grows and one day becomes the Budweiser Clydesdale, all thanks to the help of a human caretaker in Missouri. The spot was shot initially at the Clydesdale breeding facility. And we watch as the little foal grows up to fulfill its duty of being a majestic representation of beer.

It's very poignant storytelling, with a beautiful Fleetwood Mac soundtrack. And absolutely no reason for a #clydesdales hashtag. But you know, one must sell 'engagement,' and 'participation' to the client, otherwise it's not worth it, right? Sorry, but not every story needs a continuation. This is a beautiful story. It's kind of enough. And to somehow shoehorn a hashtag into it to encourage people to share comes across as being cheap. This is a great example of why we need to stop forcing social media into a concept and instead just let it grow organically.

Client: Budweiser Agency: Anomaly Director: Jake Scott

Comments (4)

  • Dabitch's picture
    Dabitch

    ps KLEENEX WARNING (yes I'm a sap)

    Feb 02, 2013
  • jennifer justine's picture
    jennifer justine (not verified)

    My daughter, 15, cannot stop crying and watching this. It really strikes a chord...

    Feb 04, 2013

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.