Agency: RKCR Y&R/London

In total 80 of these spots ran during the World Cup 2006. The director let the actors improv during the two day shoot.

Production Company: Outsider
Director: James Rouse
EP: Jonathan Ker,
Producer: Benji Howell
Creative Director(s): Ben Priest
Art Director: Paul Angus
Copywriter: Ted Heath
Producer(s): Desiree Bors, Claudio Gorini,
Editorial/Post: The Mill
Shoot Location: United Kingdom


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