This is where the sad bottle bowl begins... It's literally a reply to the brief by making the product bottles the heroes.
Bob Costas and Paul Maguire are real announcers heard in this ad, commenting on the bud bowl.
Trivia, the size of the stadium was created by using forced perspective. There were 5000 full size cans at field level, then 5000 custom made half size cans higher up, etc.
Ad agency: D'Arcy Masius Benton & Bowles
Creative Director: Dave Henke
Copywriter: Bill Oakley
Executive Producer: Ben Fernandez
Animation: Broadcast Arts
CGI animation: San Francisco Production Group
Sound: Sync Sound, New York
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