Budweiser told two Port Credit, Ontario teams that they were shooting a documentary about rec league hockey.

They fibbed.

This ad airs during the Super Bowl in Canada.



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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.