Budweiser - True - Break Like the Wind (2002) - 0:30 (USA)

 
 

Budweiser - True - Break Like the Wind (2002) - 0:30 (USA)

The fine folks at Anheuser-Busch expose the dangers of eating takeout food at the office. Not surprisingly, the results are strikingly similar to the legendary after effects of drinking rice-based beer.

Bonus Easter Egg tidbit: If you notice the side of the truck that passes by at a pivotal moment, it reads "Goffman Meats." A select few of us may be familiar with Erving Goffman, who wrote the book Gender Advertisements in 1979. In it, Goffman investigated the way that commercial advertising both reflects and helps shape our concept of masculine and feminine behavior. This spot is a spiffy homage to the notion, intentional or not. Groovy.

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