A short edit of this weird ad will air during the super bowl. It shows Brett Favre obsessing over his interception record. Two men in black suffering from albinism, alopecia totalis and robotic accents come to "discuss business" with him, and it gets even weirder. How weird? This rather fun send-up of conspiracy theories and joke on Brett Favre's all-time interception record is somehow meant to sell Buffalo Wild Wings. A brand, not the food.

Client: Buffalo Wild Wings

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.