Take your pee-wee football game, add a dash of sports celebrity in the wrong place, a top model because of course you need a model, tie it all up Snicker's style twist and you suddenly have a really bland commercial. That's what happens when a Buick doesn't look like your father's Oldsmobile... er, sorry... Buick. Cam Newton and Miranda Kerr show up because that's one bingo-square in the Super Bowl ad bingo sorted.

-"Whoa, Check out that Buick."

- "Wow, that's nice. But if that's a Buick, then my kid's Cam Newton."

Client: Buick

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.