Peyton Manning, one NFL's greatest quarterbacks is calling signals....to his new 2013 Buick Verano. Yep, that's the idea in a line.

Peyton's commercial debuts on Wednesday, July 11 nationally across the US.

There is also, of course a behind the scenes film about the shooting of this ad.

Buick
Bader Group

Commercials: 
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.