Peyton Manning, one NFL's greatest quarterbacks is calling his new 2013 Buick Verano. Yep, that's the idea in a line.

Peyton's commercial debuts on Wednesday, July 11 nationally across the US.

There is also, of course a behind the scenes film about the shooting of this ad.

Buick Bader Group

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.