Two vastly different origin stories are told in Mike Maguire’s new spot for Bundaberg Rum. While both tales agree Bundaberg was born from a molasses surplus, the actual turn of events markedly improves over countless retellings. Instead of a bedraggled quintet of old-timers conceding to rum production in a dilapidated barn, history is rewritten to include refined gentlemen, emphatic declarations, hot air balloons and streets full of jubilant revelers. Oh, and snakeskin suits. Because snakeskin suits are a symbol of my individuality, and my belief... in personal freedom. Ah, sorry, 90s flashback.
Bundaberg Rum - Original Rum - Original History - (2012) :30 (USA)
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