This ad directed by Noam Murro is aired globally. Well, maybe not in countries where there's actual real wars going on, because they'd rather play games with fluffy bunny rabbits in them.

Microsoft Xbox Directed by: Noam Murro Ad agency: AgencyTwoFifteen Production: Biscuit Filmworks

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.