Burberry go all out on the celebrity cameos in this years holiday film, roping in an all-star a cast of British actors, models and musicians. We open on young bucktoothed Romeo Beckham, soon we see red-shoed Sir Elton John, Julie Walters, James Bay, George Ezra, Michelle Dockery, James Corden, Naomi Campbell who hasn't aged a day since 1997 and Rosie Huntington-Whiteley. All of it is in slow motion, to show off the high quality scarves and patterns, not to mentions Naomi's delicious shoes, but Julie Walters looks the best as she throws a kiss. Might not have a "big concept", as the previous years holiday ads attempted, but this is all style, all the way. And what more do you really need for a fashion ad? Will fail tremendously if you don't love all these British celebs and britishness, of course, but Burberry is owning their market here - selling a glittery celeb-version of Britain abroad. More tea?

Burberry
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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