Burberry chief creative officer Christopher Bailey picked Romeo Beckham to star alongside Edie Campbell and Charlie France in the new global advertising campaign. Romeo might have the goblin teeth of a ten year old who hasn't quite grown into his face yet, but Bailey says he was a joy to work with and he 'stole the show'. Which is the real reason they've cast a ten year old in the ad, to get a ride on the name of Beckham. Lets face it, he ain't no Felix Howard kissing Madonna.

Directed by: Mario Testino

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.