Burger King - BK Joe - High Steel (2005) 0:30 (USA)


Burger King - BK Joe - High Steel (2005) 0:30 (USA)

Agency: Crispin Porter + Bogusky



This has got to be the scariest of them all so far. i could tolerate clowns as a kid, even Santa Claus with the funky white beard, but this 'king' and his playin peekaboo....i gripped my remote. if they wanna scare me into eatin Burger King, they just might, but i'm more apt to drive faster past the franchise, for fear of seeing the king inside at the counter...

I've noticed BK is selling a Halloween version of the King head on their web site. It's kind of a much cheaper version "mask", but just as creepy and funny!!

I like this. Just the crack-squirrel expression concerted with the sound effect, and the beat pause that's slightly too long. If they were going for creepy, they hit the nail on the head.

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