Burger King /BK - Open Late / P Diddy says - (2008) :30 (UK)


Burger King /BK - Open Late / P Diddy says - (2008) :30 (UK)

Smoke and Mirror new york had this to say about it;

A chance to work with the legendary director Spike Lee and CP+B proved irresistible for us. As we started our work, the copy was still changing. Diddy and the CEO character required intricate head replacement to match the new script. Lead artist Dan Kelly worked some magic and the problem was solved in flame. VFX were also employed to widen the opening scene, as well as performing aesthetic clean-up throughout the spot. Lastly, we were asked to take one shot and rebuild it for web purposes. Diddy was rotoscoped and the entire background set rebuilt with Diddy repositioned center frame, where he belongs!

Client: Burger King Corporation
Spot Title: CEO
Air Date: July 2008

Agency: Crispin Porter + Bogusky
Partner/ECD: Rob Reilly
VP/CD: Bill Wright
VP/ACD: Tiffany Kosel
ACD(s): Ryan Kutscher, Paul Caiozzo
VP/Dir Integrated Production: David Rolfe
VP/GEP: Matt Bonin
Sr. Integrated Producer: Amanda Ormerod

Prod Company: Saville Productions
Director: Spike Lee
DP: Matthew J. Libatique
EP: Rupert Maconick
Head of Production: Michelle Travinski
Producer: Shannon Lords Post/Effects: Smoke & Mirrors, NY
CD: Sean Broughton
Flame Artist(s): Daniel J. Kelly, Philip Akka
Assistant Flame Artist: Stephanie Issacson
Managing Dir: Jo Morgan
EP: Celest Gilbert
Sr. Producer: Melissa Ferrara
AP: Barbara Kontarovich

Editorial: Cosmo Street
Editor: Lawrence Young
Assistant Editor: Sari Resnick
Producer: Amy Febinger

Audio Post: Sound Lounge
Mixer(s): Eric Warzecha, Glen Landrum

Music: Beacon Street Studios

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