In the 15-second spots "First Cup" BK manager & patriarch John excitedly touts Burger King’s new smooth and delicious coffee for a price that can’t be beat. And by excitedly we mean jittery. Slow down there coffee-fiends.

Ad agency: Mother New York

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.