In the 15-second spots "First Cup" BK manager & patriarch John excitedly touts Burger King’s new smooth and delicious coffee for a price that can’t be beat. And by excitedly we mean jittery. Slow down there coffee-fiends.

Ad agency: Mother New York

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.