Grey Brazil updates Coca Cola's "BURN" energy drink with gif-meme ready weirdness, fashionable space-splatter, a dancetrack and a bucket-full of odd. There's contortionists, football players on shetland ponies, someone elses hands touching our singers face, a giant eagle stealing a stewardess.... It's all served with irony and tied up in a nice hashtag burn at the end. Yeah, nobody knows what it means, search me. It has all the current fashionable colors, triangles and quirks, I'm surprised there's nobody wearing a horses head. Like previous Burn ads, it'll burn out as fast as these fads do. But while it lasts, it's spot on.

Advertising Agency: Grey, Brazil Executive Creative Director: Daniel Pérez Pallares Art Director: Lucas Heck Copywriter: Daniel Pérez Pallares Account Managers: Ana Laura Beckert, Carolina Bernardo Agency Producers: Moema Porro, Renata Ruas Planner: Sumara Osorio Media: Ricardo Kronbauer, Patricia Oliveira, Caroline Hildebrandt Client Approval: Renato Fukuhara Production Company: Hungry Man Director: Carlão Busato Executive Producers: Alex Mehedff, Rodrigo Castello Line Producer: Felipe Francisquini Account Manager / Sound production company: Dani Toda, Renata Dumont Director of Photography: Lito Mendes Editing: Ivan Kanter Goldman Post Production: Hungry Man, Átomo VFX Finishing: Átomo VFX Supervision of Post-Production: Marcelo Barros Audio: Big Foote

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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