Shot in Bucharest, this Burn ad features Kie Willis, Phil Doyle and Tim Shieff of Storm Freerun and Chima Akenzua. It'll make you feel seriously unfit as you watch these men jump, hop, roll, climb and smash through walls guided by their imagination and parkour skills of cats. Smuggler's Jaron Albertin shot the ad for Publicis Milan, which has the inception-like idea of using a projector to create the landscape they climb through - this would actually make a great ad for such a projector.

Agency Publicis Milan Director Jaron Albertin Executive Creative Director Bruno Bertelli Executive Creative Director Cristiana Boccassini Art Director Costanza Rossi Copywriter Francesco Martini

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.