Business & finance

 

.money, finance, credit & lotto (ads)

 

EuroMillions "Do you believe in fate" (2016) 3:42 (Spain)

EuroMillions "Do you believe in fate" (2016) 3:42 (Spain)

Here's a much different take on a lottery spot. Featuring a couple who had fate follow them from the beginning. It begins with them winning the lotto and flashes back to the fate that brought them together, seeing each other in the airport.

 

FirstBank says: Just 'cause you can bank anywhere, doesn't mean you should

These illustrated billboards sum it up featuring people in jobs where mobile banking should be discouraged. Just because you can it doesn't mean you should seems very much like something a portfolio student would have brought me when I was still teaching, but the illustration rescues it from being too much of a student idea.

Commercials: 
 

Churchill Insurance "Depend on the dog" (2016) :30 (UK)

Churchill Insurance "Depend on the dog" (2016) :30 (UK)

Churchill Insurance's new campaign launch features a talking dog. And a talking soft-top convertible car who doesn't have time to be broke down you see, because she's got a hot date with a 4x4 rover later.

 

Coverfox "Unskippable ads" (2016) 2:00 (India)

Coverfox "Unskippable ads" (2016) 2:00 (India)

We've seen plays on skipping ads before in the insurance space, notably from GEICO but now Coverdale's gotten in on the action.

 

The National Lottery "Mobile App" (2016) 1:45 (Ireland)

The National Lottery "Mobile App" (2016) 1:45 (Ireland)

Here's a collection of spots for The National Lottery's mobile app. Download your favorite games anywhere and win anywhere. Including in a loo. The VO is by Bryan Quinn.

 

CA Lottery "The Price Is Right® Audience" (2016) :44 (USA)

CA Lottery "The Price Is Right® Audience" (2016) :44 (USA)

Normally I don't post the ending of Youtube videos that prompt you to click somewhere else but this one is funny enough that i'm making an exception. The Price Is Right Lotto Scratcher form the California Lottery captures the zaniness of that show's participatory audience.

 

Rocket Mortgage "Star Trek and Beyond: Doors" (2016) :30 (USA)

Rocket Mortgage "Star Trek and Beyond: Doors" (2016) :30 (USA)

Vulcan couple needs to move because they don't have enough room for themselves and their pet. Thankfully Rocket Mortgage from Quicken Loans makes it totally easy to get a mortgage.

 

Rocket Mortgage "Star Trek Beyond" (2016) (USA)

Rocket Mortgage "Star Trek Beyond" (2016) (USA)

Spock is here to tell us how easy it is for Quicken Loans app "Rocket Mortgage" to secure a home loan.It's kind of a strange tie-in to the Star Trek Beyond movie which comes out on July 22nd. "The decision to partner with Paramount Pictures was a logical one.

 

First Hawaiian Bank - Let's Talk - (2016) 1:00 (USA)

First Hawaiian Bank - Let's Talk  - (2016) 1:00 (USA)

Although it serves a state with a population of less than 1.5 million people, First Hawaiian Bank is intent on reaching its audience with the sophistication of an international financial powerhouse.

 

The National Lottery - #PleaseNotThem / James Blunt You're Beautiful (2016) :40 (UK)

The National Lottery - #PleaseNotThem / James Blunt You're Beautiful (2016) :40 (UK)

AMV BBDO have a different tactic in enticing people to pay "stupidity tax", instead of promising how much fun you could have for the untold millions, they show you who really should not be getting those untold millions. Prevent them from winning!

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