Business & finance

 

.money, finance, credit & lotto (ads)

 

Banco Real - Seed / Day of the Tree - print, Brazil

Lew´Lara\TBWA - São Paulo published this ad September 21th - the day of the tree.

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AYALA bancassurance - "life has guarantees" / Motorcycle - print, Philippines

Uh, way to make a bike so totally uncool guys. (And I blame the virtual beer for making me laugh at the name of the accounts guy Titus Arce. I'm sorry Titus.)

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BC Lottery Corporation / Jackpot 7 - Rainbow - Billboard, Canada

We have found the end of the rainbow! It's TBWA Vancouver that had the great idea to post a Super 7 jackpot billboard right underneath it. ;)

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ING / SulAmerica Health Insurance - Torn money - print, Brazil

Translation: SulAmerica prevents you from doing the same with the resources of your company
Via MPM Advertising, Brazil demonstrates by tearing money in a double-page spread.

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401k Squared - "Fish Bowl" direct mail (with live fish!) - USA

Oh my, it looks as if we'll soon need to start a decent tag for DM work as we're getting more and more creative examples. Like this one for 401k Squared which had a live fish inside! Created by LeeReedy they explain:

401(k) Squared, a small company that specializes full-time in 401k plan development, asked LeeReedy to get a big bang out of their modest direct mail budget. On the whole, the marketing done by companies in the financial services industry is safe, corporate and forgettable. We went in the opposite direction — developing a direct mail piece that featured a live fish inside a box adorned with messaging. The concept? "If someone's not watching over your 401(k), it won't thrive either."

Check out the pretty pictures of this DM piece inside, folks.

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Centraal Beheer - Abyss in the mall floor - Guerilla, The Netherlands

Oh bless, we've been fans of Julian Beever since at least 2004 (see 3D street chalk art used for ads.) and now he gets to show off his mad skills of anamorphic illusions for Central Beheer in a Rotterdam mall. Accidents can happen anywhere, you know. I love that Julian sneaked a self-portrait into this as well, that's him with his trademark baseball cap hanging on for dear life..

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Allan Gray Graduate Recruitment - Paper Ties - ambient, South Africa

King James Cape Town sent out a crew to give away these free flyers that doubled as ties to students who might need a tie when applying for a job at Allan Grey.

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Allan Gray - Mozart / Joan / Nkosi - print, South Africa

Allan Gray has had the same investment philosophy for over 34 years, never waivering or changing they way they invest. This "long term thinking" message is what King James, Cape Town, was asked to communicate in this print campaign.

Note - while most people know Mozart or Joan of Arc, not everyone in Europe (or the US for that matter) are familiar with Nkosi. Nkosi Johnson was a South African child victim of HIV/AIDS who died at the age of twelve. He was the keynote speaker at the 13th International AIDS Conference and ended his speech with the words:

"Care for us and accept us - we are all human beings. We are normal. We have hands. We have feet. We can walk, we can talk, we have needs just like everyone else - don't be afraid of us - we are all the same!"

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Lotterywest Lotto and Scratch'n'Win - Thank You Dad / Got your nose / Coin ear - (2008) :30 (Australia)

Marketforce Perth got Australian Idol finalist, Chris Murphy, to sing praises to Dad and promote Lotto & Scratch'n'Win gift packs as the ideal Father’s Day present. Dads are the best!

Agency: Marketforce, Perth

Andrew Tinning (Creative Director)
Guy Hamilton Howlett (Creative)
Rob James (Creative)
Nicole Beer (Agency Producer)
Director : Brad Habib, Andrew Wright and Ewan Jansen
Production Company: Soundbyte and Sonic Workshop

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Bradesco Life Insurance - Because life goes on for those you love. - print, Brazil

Neogama/BBH, São Paulo, Brazil use the common tradition of family names to show that life goes on for your children when you die.

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