This twirly toy can, and will, hypnotize all children and most adults. *watches again, again, again...* In fact, I think we should send it to space to ensure we'll never be invaded by aliens, they'll be too busy watching it. Peace on earth from Cadbury's man! Ok, fess up, who spiked my coffee?
The ad, created by Fallon, has been directed by French music and film director Yoann Lemoine and plays on the idea of "twirling" and how this simple pleasure can provide a little uplift in your day.
Renowned visual effects specialists Mattes and Miniatures hand crafted a bespoke "Twirly-gig" a complex spinning structure made up of mesmerizing fans and propellers, which show everyday moments with a fun and playful Cadbury twist; a carwash with penguins or office workers spinning on their chairs.
Jane Furze, Marketing Manager, My Daily Treat said: "As this is our first above-the-line UK ad campaign for Twirl for 15 years, we wanted to mark the introduction of Twirl Bites with an uplifting spectacle that also illustrates the magic and creativity that consumers now expect from a Cadbury campaign."
Project name: Cadbury Twirl Bites
Creative agency: Fallon
Client & job title: Jane Furze, Marketing Manager, My Daily Treat
Brief: Launch of Cadbury Twirl Bites
Creative Directors: Shishir Patel & Sam Oliver
Art Director: Rick Gayton
Copy Writer:Darren Beresford
Group Account Director: Nik Windsor
Account Director: Katy Cuff
Account Manager: Brad Firth
Agency Planner: Jo Hudson
Agency Producer:Angus Smith
Production Company:HSI London ltd
Director: Yoann Lemoine
Director of Photography: Mathieu PlainfossÈ
Editor: Sam Gunn @ The Whitehouse
Music (if composed/mixed):The Shoes
Audio post-production: Wave
Media Planner: Jennifer Nicholson