Forget men in Gorilla suits playing the drums. Publicis Dublin arranged a bright purple tree in a sleepy park, so that joggers, moms and nature lovers could stumble across the magical chocolate-giving tree and its Alpaca Unicorn guardians. Alpaca Unicorns are way way cuter than gorillas, and they don't spit like Llamas.

Feels like I never run into advertising stunts like this around town. What does a girl have to do to get caught on a hidden camera?

Campaign title: Joyville Chocolate Tree Client’s name: Cadbury Ireland Brief: Create an engaging Joyville experience that will surprises and delight the public Creative agency: Publicis Dublin Creative Director: Ronan Nulty Copywriter: Kris Clarkin Art directors: Dan O’Neill / Niall Staines Account Director: Catriona Campbell Media agency: phd Production company: Speers Films Director: Conor Finnegan Editor: Tom O’Flaherty Illustrator / photographer Post-production: Screen Scene Music production / track: Roger Miller ‘Whistle Stop’ Audio post-production: Mutiny

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.