Forget men in Gorilla suits playing the drums. Publicis Dublin arranged a bright purple tree in a sleepy park, so that joggers, moms and nature lovers could stumble across the magical chocolate-giving tree and its Alpaca Unicorn guardians. Alpaca Unicorns are way way cuter than gorillas, and they don't spit like Llamas.

Feels like I never run into advertising stunts like this around town. What does a girl have to do to get caught on a hidden camera?

Campaign title: Joyville Chocolate Tree
Client’s name: Cadbury Ireland
Brief: Create an engaging Joyville experience that will surprises and delight the public
Creative agency: Publicis Dublin
Creative Director: Ronan Nulty
Copywriter: Kris Clarkin
Art directors: Dan O’Neill / Niall Staines
Account Director: Catriona Campbell
Media agency: phd
Production company: Speers Films
Director: Conor Finnegan
Editor: Tom O’Flaherty
Illustrator / photographer
Post-production: Screen Scene
Music production / track: Roger Miller ‘Whistle Stop’
Audio post-production: Mutiny


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.