Why do we work so hard? For this? For stuff? Neal McDonough takes us around his house and declares in a patriotic Rah Rah fashion that we work hard to innovate, unlike some countries who work less hard and uhm.. I don't know, don't have electric cars?

The funniest line in this pep-talk: "Got a car (on the moon) and left the keys in it, do you know why? Cuz we're the only ones going back up there."

Worst line in this commercial: "As for all the stuff, that's the upside of only taking two weeks off in August. N'est-ce pas?", it doesn't work as the author probably intended or thinks.

So the pep-talk divided the audiences, but it's clear to me that Cadillac are trying to sell an electric car that is American™, and attract the customer base who don't want to buy that electric Japanese or Italian import. See, a green way of thinking is to buy locally made stuff, N'est-ce pas?

principal talent: Neal McDonough
Ad agency: Rogue

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.