Meet what is claimed to be the first "location based print ad." Spunds fancy, don't it?

Ah, but it's just a regular print ad, where the QR code printed in it gives you directions to the nearest café (based on where you are according to your phones GPS), rather than a link to a website where you can look that up. It's like, someone actually found a use for that QR thingie. Now if I could only be bothered to scan it.

Cafe Joe's print ad is a location based ad. By scanning a QR code the reader gets the directions to the nearest Cafe Joe’s branch, where he can enjoy a free cup of coffee while reading his magazine.

The Client: Café Joe

Media: Print

Advertising Agency: Y&R Israel

Chief Creative Officer: Benni Bronski

Creative Director: Sagi Blumberg, Roy Cohen

Art Director: Dan Kashani

Copywriter: Liron Ben-Yakov, Maayan Dar

Executive Client Director: Danirl Meirovich

Account Supervisor: Aviv Ben-Zikri

Account Manager: Ortal Dudu

Studio Manager: Lena Feldman

Studio: Oran Yekutiel

Programmer: Gabi Kazav

Commercials: 
Country: 

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.