Meet what is claimed to be the first "location based print ad." Spunds fancy, don't it?

Ah, but it's just a regular print ad, where the QR code printed in it gives you directions to the nearest café (based on where you are according to your phones GPS), rather than a link to a website where you can look that up. It's like, someone actually found a use for that QR thingie. Now if I could only be bothered to scan it.

Cafe Joe's print ad is a location based ad. By scanning a QR code the reader gets the directions to the nearest Cafe Joe’s branch, where he can enjoy a free cup of coffee while reading his magazine.

The Client: Café Joe

Media: Print

Advertising Agency: Y&R Israel

Chief Creative Officer: Benni Bronski

Creative Director: Sagi Blumberg, Roy Cohen

Art Director: Dan Kashani

Copywriter: Liron Ben-Yakov, Maayan Dar

Executive Client Director: Danirl Meirovich

Account Supervisor: Aviv Ben-Zikri

Account Manager: Ortal Dudu

Studio Manager: Lena Feldman

Studio: Oran Yekutiel

Programmer: Gabi Kazav


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.