In case you want a mnemonic to remember SupperLotto Plus, this handy dandy guide from the California Lottery will help you remember it. And it will also demonstrate why winning ridiculous amounts of money will not change your douche bag personality for the better, but rather make it exponentially worse. In this series of vignettes we see said person putting mounds of ketchup on lobster, living in a tacky McMansion, and doing some faux-karate moves at an auction house, presumably buying something he wants only so others can't get it. I guess they should be credited for tapping into the most debased motivation for winning the lottery as opposed to that campaign a few years ago when they were equating the lotto with the fall of the Berlin wall, in the out of home while showing Sony Bravi- like balls exploding on TV. Still this pendulum has so swung the other way from pretentiousness to avarice, they as well have just tacked on the hashtags #GreedIsGood and #YayMaterialism while they were at it.

Client: California Lottery Agency: David&Goliath, LA Founder/Chairman: David Angelo Chief Creative Officer: Bobby Pearce Creative Director: Greg Buri Copywriter: Joe Shaner Art Director: Shaun Wright Senior Broadcast Producers: Katie Lambrecht, Dustin Oliver Production Company: Caviar Directors: Los Peréz Director of Photography: Alejandro Martinez Executive Producers: Michael Sagol, Jasper Thomlinson, Kim Dellara Head of Production: Casey Wooden Line Producer: Richard Weager Editorial House: Spinach Editor: Edward Line Assistant Editor: Eddie Mikasa Executive Producer: Jonathan Carpio Producers: Patricia Gushikuma, Rachel Celotto Telecine: Company 3 Colorist: Dave Hussey Online & VFX: Method Studios Flame Artist: Mark Renton Executive Producer: Robert Owens Producer: Julia Paskert Music: Barking Owl Creative Director: Kelly Bayett Producer: Ashley Benton Mix House: Lime Studios Sound Mixer/Engineer: Mark Meyuhas Producer: Susie Boyajan
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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