What makes Camden Town so exciting, dazzling, old, new, and unique? This spot for Camden Town Brewery explores it in rousing, anthemic fashion. The words were written by Sir John Hegarty and delivered by actor, Ashley Zhanghaza, juxtaposing images of Camden, while a mural of Camden Town's logo gets painted no the brewery walls. Celebrating artists like Keats and Pissarro, and historical figures like Marx who all lived in Camden Town. It also celebrates the virbant and diverse people who live there or as it says, gay, straight and everything in between. it's a fun celebration for sure, although I'm not sure a woman with blue hair and a guy wearing red heels with a suit is in the same camp as say, Keats, but you know, it wouldn't be an anthem spot if they didn't tick off all the superficial things that pass for diversity in advertising. Still it's a pleasant enough spot and you could easily cut it to a sixty seconds or even forty-five which would make it that much stronger.

THE GARAGE SOHO
Founder & Creative Director: Sir John Hegarty
Writers: Sir John Hegarty & Neil Patterson
Creative Project Manager: Moira Rizopoulos
ROYLE PRODUCTIONS
Director: Stella Scott
Exec Producer: Sarah Marcon
Producer: Agnes Szyperek / Selena Cunningham
Production Manager: Frank Hanrahan
FILM PRODUCTION
DOP: Vanessa Whyte
POST PRODUCTION: RAISED BY WOLVES
Flame Artist: Jon Hollis
Grader: Vic Parker
SOUND DESIGN: FACTORY
Sound Engineer: Mark Hills
MUSIC
'After The Rain'
Performed by The Dhol Foundation
Courtesy of Long Tale Recordings
Written by Johnny Kalsi / Mairead Nesbitt
Published by Real World Works Ltd / Strung Out Songs/ Sony ATV

Leave a comment

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.