Timothy the robot "will become part of your family" states his shipping note, and indeed he does. He plays with the kids, serves drinks to the neighbors at the BBQ, hogs the best seat in the house while watching TV and generally attracts the ire of dad, who feels rejected by his own family. Dad realizes that Timothy is indeed "just a robot" and as such, he can never taste the joy that is Campofrio ham. Revenge is best served cold, straight out of the pack and in thin slices.

Client: Camofrio Agency: Mccann Erickson Madrid Production Company: Agosto Director : Pep Bosh Leandro Raposo (Executive Creative Director) Mónica Moro, Pablo Colonnese, Pablo Stricker (Creative Director) Leandro Raposo, Raquel Martínez, Mónica Moro (Creative) Julia Carrasco (Producer)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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