Cancer is scary. But the Canadian Cancer Society is looking to ease some of that fear, and raise some funds in the process, with the Fearless Challenge.

The idea is simple. Canadians can register at Fearless Challenge, name their fear, and set a dollar amount to confront it. In the process, they'll help people living with cancer do the same. The donations help fund cancer research.

The campaign is enjoying celebrity endorsements, too., with names including Jason Priestley, Canadian sports commentator and former NF player Jesse Palmer, Shannon & Sophie Tweed-Simmons, and Hedley bassist and cancer survivor Tommy Mac.

Not only that, but a few celebrities will be participating in the Fearless Challenge. Mike Bradwell, who plays for the Toronto Argonauts, will face his fear of heights by doing the CN tower walk. Actor Natalie Brown, will face her fear of swimming in a cold dark lake. Actor Italia Ricci, will face her fear of giving up control while she sits as a passenger as her boyfriend, Robbie Amell, drives a race car. And actor Jonathan Keltz, will face his fear of spiders.

To participate, here's all you Canadians have to do:

1. Film a short video stating the fear you’d like to overcome and for how much,
2. Register at FearlessChallenge.com and ask your friends and family for donations.

Once you’ve hit your fundraising goal, upload a video proving that you’ve faced your fear.

Let's take the fear out of cancer.

Client: Canadian Cancer Society Vice President, Development & Marketing: Lesley Ring Senior Manager, Marketing & Development: Sue Dalos Senior Manager, Advertising & Production: Mickey Spinosa Director, Marketing: Mike Kirkpatrick Creative Agency: Lowe Roche Creative Director: Mark Mason Creative Director: Jane Murray Associate Creative Director: Jesse Pearson Copywriter: Jeremy Richard Designer: Ben Coles Account Director: Katie Musgrave Account Manager: Hillary Pitcher Director of Production: Beth Mackinnon Agency Producers: Sumit Ajwani, Jonny Pottins Strategic Planners: Jonathan Daly, Laura Davis-Saville Production Company: Descendants Director: James Arthurs Executive Producer: Tasha Litt Line Producer: Todd Huskisson Digital Production: Lowe Profero Digital Fundraising Agency: Charity Dynamic Editorial: Saints Editor: Red Barbaza Music: "We Are the Brave" by Rebel Coast Sound Design: Boombox Media Agency: UM VP Client Partner: Helen Galanis Manager, Connection Planning: Rachael McNally Digital Strategist: Eden Pettigrew ​​
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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