Directed by The Embassy's Ozan Biron
, this stop-motion and paper craft inspired computer animation spot aims to engage and educate viewers about the CEPA and drive traffic to It reminds me a tad of the NZ Book Council - Going West back in 09.

To add character and the look of real paper to the spot, the team at The Embassy deliberately added the imperfections that real folded paper would have - intentionally making the edges not line up, adding bits of tape, creating offsetting folds and warped edges of paper curling up.

Spot Title: Connecting
Client: Canadian Energy Pipeline Association (CEPA)

Agency: i2 Ideas and Issues Advertising
Creative Director: Philippe Garneau

Copywriter: Bruce Anderson
Agency Producer: Melanie Lambertsen

Production Company: The Embassy

Director: Ozan Biron

Executive Producer: Trevor Cawood

Executive Producer: Winston Helgason

Visual Effects: The Embassy

Editor: Matthew Griffiths

Editorial Company: Cycle Media

Sound Production: RMW Music


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.