To celebrate The Canadian Film Fest, JWT Canada aired these spots in Toronto, Canada, riffing off the fact that perhaps Canadian films are too Canadian.

Sigh. It seems as if it was only yesterday I made a post about how the "Canadians talking about how Canadian they are" execution has become pretty much cliché.

Oh wait. It was yesterday.

At least this campaign tried to find some unique idiosyncrasies. I.E. No Beaver/Moose/Mountie/Beer jokes.

Office: JWT Canada Client: Canadian Film Festival Break Date: 3/20/13 Brief Description: A uniquely Canadian take on three favorite movie genres, these films opened the 2013 Canadian Film Festival. THE TEAM Chief Creative and Integration Officer, JWT Canada: Brent Choi Creative Chairman: Martin Shewchuk Associate Creative Director/Art Director: Jim Wortley Associate Creative Director/Writer: Colin Winn Designer/Art Director: Paul Dike, Craig Markou Agency Producer: Shelby Spigelman Canadian Sin Production House: Industry Director: Jonathan Bensimon Producer: David Cranor DOP: Jonathan Bensimon Editing House: Married to Giants Editor: Graham Chisholm Post Production: Alter Ego Executive Producer: Greg Edgar Transfer: Trisha Hagoriles Flame Artist: Darren Achim Casting: Mann Casting Music & Sound design: Tom Westin and Dave Sorbara, Grayson Matthews

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (1)

  • Dabitch's picture

    Hilarious. I speak like her.

    Apr 05, 2013