Everyone who saw the end coming when they spotted the bears flat tummy say "aye"! Aye! Matters not, it's still funny as hell, and who doesn't love a bear director that says "explosions" with such glee? Yes please, more explosions.

"The more you watch Canal+, the more you love cinema"

Client: CANAL + Agency: BETC Paris Director: Matthijs van Heijningen Production Company: 75 Client Management: Beatrice Roux, Maxime Saada Agency Management: Alexandre George, Guillaume Espinet, Sebastien Jauffret Executive Creative Director: Stéphane Xiberras Art Director: Eric Astorgue Assistant Art Director: Julien Schmitt Copywriter: Jean-Christophe Royer Strategic Planner: Clarisse Lacarrau Director of Photography: Joost Van Gelder Music: Eric Cervera Sound Design/Arrangement: Gum/Eric Cervera (Near Deaf Experience) Agency Producer: Isabelle Menard/David Green Editor: Jono Griffiths Production Company: Soixante Quinze Post Production: Mikros
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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