Canal+ are back. Forget March of the Emperor. This guy has his story down pat. He should be in advertising.
Spot aims to highlight that Canal+ = "Original Creativity", it has original programming, series, documentaries and fictions, created by and for Canal+, scripted by prestigious writers such as Olivier Marchal and Jean- Hugues Anglade. More than simply broadcasting programmes, CANAL+ is a publisher that develops its own creative. Canal+ thus confirms its creative fibre, its capacity to create and to think up fictions of cinematographic quality: “CANAL+ Créateur Original”.
To launch this new campaign, BETC produced a film that enhances CANAL+’s position as leading creator : THE WARDROBE. “Never underestimate the power of a great story”.