To be a father to your kids is to be very important. But none of these fathers would know that. Because this is one giant piss take on the Dadvertising spot. Canal + isn't enabling great father behavior. On the contrary. It's turning fathers back into stereotypes who can't leave the game behind to watch their kids. I swear, either advertising panders with schmaltzy Dadvertising™ or they revert back to the male stereotype. Still waiting for someone to get it right.

CLIENT CANAL+ CLIENT MANAGEMENT Guillaume Boutin, Audrey Brugère, Elise Lacroix, Estelle Delage Coline André AGENCY BETC AGENCY MANAGEMENT Bertille Toledano, Guillaume Espinet, Elsa Magadoux, Marie Lequime CREATIVE DIRECTOR Eric Astorgue, Jean-Christophe Royer CREATIVE SUPERVISOR Stéphane Xiberras AD ASSISTANT Séverine Flamand STRATEGIC PLANNING Guillaume Martin TRAFFIC Elodie Diana TV PRODUCER Isabelle Menard PRODUCTION COMPANY HENRY Producer : Jean OZANNAT Post-production : DIGITAL DISTRICT SOUND PRODUCTION Schmooze DIRECTOR Martin Werner

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (1)

  • Dabitch's picture

    HA! That was one hilarious rug-pull in the current Dadvertising trend. Excellent.

    Apr 19, 2016

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