You know that old saying that we get our best ideas in the shower? This seems to be what happened here. On public transportation when the cold and fog of fall rolled in, DEC BBDO went around tagging windows with the message that the Canary Islands have the best climate in the world. The idea is cute, but clearly limited in scope. The tagging was done with soap meaning it reappears when the fog appears. Which is probably every evening when the bus fills with hot people after a cold empty drive.

Advertising Agency: DEC BBDO, Barcelona, Spain Executive Creative Director: Eduard Baldrís, Rafa Soto Creative Director: Elisabet Colomé, Valen Soto Copywriters: Emma Estecha, Clara Peraferrer Costumer Service Director: César Torras Account Supervisor: Cesc Caparrós
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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