Here we are at the sheep dog competition, lets see what they've got. As the dog lays down the judge says: Oh dear, they're not off to a good start. But wait, the sheep follow teh dogs every ear-twitch. Later at the pub: You've got a marvellous dog there Jack, I bet he drinks Carling Black Label. "Oh no judge, not when he's driving."

Client: Carling Black Label

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.