Two men at the pub play spot the ball. But when the second one says "no, no, it's got the be here..." he pokes a hole in the paper and the sounds of a deflating football is heard. Pop-eye and the other cartoons on the page react and say: "I bet he drinks Carling Black Label!"

Carling Black Label

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.